How do I pivot my audience as I transition a new side of my business?

Professional DevelopmentWhat do you do?
Written By Jenny Randle

Am I creating a new business or new product?
And how does social media fit into that?

In this coaching session, we have some hang time with my friend and business leader Kate of LoveWell Weddings.

She asks, “How do I pivot my audience as I transition to a new side of business?”

Maybe you’ve had a similar question and want to understand how to pivot your business effectively. If you’re already established and have credibility in your niche, take your Online community on the journey with you as you develop and expand into new products and resources.

Hit play on our coaching session above to learn some tips and tricks in how you can pivot powerfully.

HERE ARE SOME KEY QUESTIONS TO CONSIDER:

  • What is the problem my current business is solving?

  • Does this new product or resource fall under a branch of my business and fits under the structure of the current business model? This is helping you determine if you are starting a new PRODUCT or a NEW company.

  • Can I segment my current email list, community, or social media audience to align with that new product or branch of the company?

    • If the answer is no:

      • Create different social medias

      • Consider launching a new business

    • If the answer is yes:

      • Brand it with a similar theme

      • Have it be a piece of content you roll out along with your other materials

In Kate’s case, we saw that she’s offering two products: event planning and a digital course.

As she makes the shift in brand, I'm advising she continue to post event highlights but also take people on the journey of course development and give them a say in creation. Learn what is MOST important for them and then capture that in the course!

Are you in a similar spot? What’s ONE next step you can take today?

Jenny Randle

Jenny Randle is an Emmy®-award-winning creative, academic theologian, and author. Since 2008, she has been in vocational ministry, creating discipleship tools and content for local churches and international ministries. Jenny is the author of Courageous Creative, Getting to Know God’s Voice, Dream Come True (Harvest House), and the co-author of Flash Theology (David C Cook) and the forthcoming The Promised Presence (Esther Press).

With a Master's from Asbury Theological Seminary and ordination through IMF, Jenny combines academic depth and ministerial authority to advocate for a deeper understanding of the Holy Spirit in the Church. Jenny teaches the Bible across denominational lines and has witnessed countless testimonies of God ministering personal transformation, healing, and revelation through these engagements.

Jenny lives on Amelia Island, Florida (USA) with her husband, Matt, and two middle-schoolers, Max and Zoey. Visit jennyrandle.com to learn more.

https://www.jennyrandle.com/
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