GLOBAL CREATIVE OPERATIONS
Building scalable processes for content creation and distribution across five locations
CASE STUDY
CLIENT: Confidential
THE CHALLENGE
With five locations operating under one organization, we needed a more consistent approach to marketing, communications, and social media. Each location had its own content needs, so we needed systems that could bring everything together under one cohesive voice while still letting teams contribute locally.
THE STRATEGY
I developed a repeatable content operations system across five locations that streamlined how teams collected, developed, and distributed content. The system included social media templates, submission workflows, staff and volunteer features, event promotion, and a process for repurposing weekend messaging into content throughout the following week.
The goal was to create a clear framework that connected people, content, and communication across locations while giving teams practical tools they could use consistently
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Volunteer
spotlight workflow
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Staff & Leadership
spotlight workflow
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Event Promo
workflow
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Weekend Message
repurposing workflow
THE RESULT
5 locations into a unified marketing and communications workflow.
Created multiple repeatable content systems for staff highlights, volunteer spotlights, events, social media, and weekly messaging.
Standardized templates and submission processes made it easier for teams across locations to contribute content and maintain a consistent brand voice.
One scalable communications system replaced disconnected, location-by-location processes.
The system turned disconnected information into a more consistent audience experience across five locations. People could more easily discover events, access timely information, connect with the people behind the organization, and continue engaging with key messages throughout the week, while the internal team saved time and reduced duplicated effort.
MY ROLE
Global Marketing & Comms Director · Social Media · Design · Marketing strategy · Implementation