I lead creative direction, turning complex ideas into clear strategy, compelling stories, and creative experiences that help people connect with what matters.

TWO DECADES ACROSS
Entertainment · Publishing · Media · Brands · Digital

I’m Jenny — an Emmy® Award-winning editor, creative director, strategist, and hands-on maker who likes the messy middle between “What if?” and “Let’s do it.” My 20+ year career spans Hollywood entertainment, publishing, digital media, faith initiatives, and emerging technology, working across organizations, brands, and audiences around the world. Along the way, I’ve led creative teams, built the framework that supports great work, shaped stories and experiences, and created content that has reached millions. I turn BIG ideas into clear strategy, compelling stories, and creative experiences that connect with people and move organizations forward.

  • 20+ years

    in creative

  • 190+ creative

    projects

  • 110+ media

    features

  • 4

    award-winning projects

  • Millions

    reached worldwide

WHAT I DO

  • Content Creation • Video Production • Video Editing • Online Editing • Podcast Production • Copywriting • On-Air Talent • Television • Radio

  • Creative Direction • Concept Development • Campaign Creative • Visual Storytelling • Creative Strategy

  • Books • Curriculum • Course Development • Instructional Design • Educational Content

  • Brand Strategy • Brand Identity • Messaging • Marketing • Social Media • Community Building • Email Marketing • Campaigns • Content Strategy • Paid Media • Optimization• Public Speaking

  • Organizational Strategy • Program Development • Team Leadership • Business Development • Entrepreneurship • Creative Coaching

  • Digital Strategy • Websites & Web Experiences • Online Courses • Digital Products • Interactive Experiences • Funnels • Lead Generation • Conversion • AI-Assisted Creative • Digital Innovation • Web Apps • Emerging Digital Tools

SELECTED CASE STUDIES

1. CLEAR STRATEGY → See how I scaled a social strategy by 10×

1. CLEAR STRATEGY → See how I scaled a social strategy by 10×
2. COMPELLING STORIES → See how I turned one idea into a book, course, and digital experience

2. COMPELLING STORIES → See how I turned one idea into a book, course, and digital experience
3. CREATIVE EXPERIENCES → See how I turned a big idea into a digital experience

3. CREATIVE EXPERIENCES → See how I turned a big idea into a digital experience
LEAD TO LAUNCH → Connecting client acquisition to campaign execution

LEAD TO LAUNCH → Connecting client acquisition to campaign execution
CONCEPT TO CONTENT → How an original concept evolved into a content ecosystem

CONCEPT TO CONTENT → How an original concept evolved into a content ecosystem
GLOBAL CREATIVE OPERATIONS → Creating scalable systems across five locations

GLOBAL CREATIVE OPERATIONS → Creating scalable systems across five locations

HOLLYWOOD & ENTERTAINMENT SELECTED WORK

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HOLLYWOOD & ENTERTAINMENT SELECTED WORK •

Awards & Certifications

2009
Online Editor, Best Instructional Series, Chemistry Episodes, COAST LEARNING SYSTEMS / PBS

Emmy Award

2009
Online Editor, “Ionic Compounds: Opposites Do Attract!” COAST LEARNING SYSTEMS / PBS

Gold Ava Awards

Platinum Ava Awards

2009
Online Editor, “The Cardiovascular System” COAST LEARNING SYSTEMS / PBS

2004
Creator and Producer, "Ultimate Utopia” Series Finale, Local Time Warner Cable award in the Religion/Philosophy category – Tompkins County, NY

PEGASYS Award

2026-2028
HubSpot Academy

Digital Marketing Certification

2026-2028
HubSpot Academy

Social Media Certification

2026-2028
HubSpot Academy

Content Marketing Certification

SELECTED CRITICS REVIEWS

  • "As a whole, the extras are actually more entertaining than anything in the film.

    — Cindy White with IGN Entertainment

    My Role: Offline Editor
    Project: Disaster Movie DVD
    Studio: Lionsgate

  • "The 'The Making of I Love You, Man' featurette (17 minutes, 25 seconds) manages to sidestep the standard 'making of' traps by having fun with the concept, joking around here as much as the participants did in the commentary."

    –Jamie S. Rich with DVD Talk

    My Role: Offline Editor & Producer
    Project: I Love You, Man DVD
    Studio: Paramount

  • "'This flick is a little of everything, with a good heart, a strong theme of friendship and lots of laughs. You can’t lose."

    –J.A. Hamilton with DVD Clinic

    My Role: Offline Editor & Producer
    Project: I Love You, Man DVD
    Studio: Paramount

  • “'It is, without doubt, the best facial hair featurette I’ve encountered on a DVD. "

    –Luke Bonanno with Disney DVDizzy

    My Role: Offline Editor
    Project: Family Ties: The Second Season DVD: “The Year of the Beard”
    Studio: Paramount

  • "All of the featurettes are short, but they manage to cover a lot of ground."

    –James Plath with DVDTown.com

    My Role: Offline Editor
    Project: The Pride of the Yankees Collector’s Edition DVD
    Studio: MGM

  • "f you’re a fan of the movie, this is a must to have, and if you’re a fan of the trilogy, it’s still worth it."

    –Pat Pilon with World Wide DVD

    My Role: Offline Editor
    Project: X-Men: The Last Stand DVD
    Studio: Fox

CREATIVE DIRECTION SELECTED WORK

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CREATIVE DIRECTION SELECTED WORK •

Case Studies

  • MGM Studios

    Provided strategic consulting and creative oversight across global social, digital, and audience initiatives for Son of God, AD, The Bible Series, and Roma Downey’s LightWorkers franchise, and led creative direction that extended these entertainment brands beyond the screen, contributing to more than 22M in Facebook audience growth.

    —

    Strategic Consulting · Creative Direction · Social Strategy · Digital Strategy · Audience Development · Entertainment Marketing

  • Destiny Encounters International

    Tasked with building a website and online learning platform, I developed the digital strategy, content, visual design, and email automation that brought the organization’s global audience into a cohesive online experience.

    —

    Creative Direction · Digital Strategy · Website Development · Online Learning · Content Strategy · Email Automation

  • Good Catch Publishing

    I recognized the need for a more cohesive and scalable creative system, developed nationwide feedback and brand strategies, led the art direction team, and built processes, templates, and creative frameworks to support consistent work across the organization.

    —

    Creative Direction · Art Direction · Brand Strategy · Team Leadership · Creative Systems · Marketing

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PUBLISHING & EDUCATION SELECTED WORK

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PUBLISHING & EDUCATION SELECTED WORK •

Case Studies

  • Esther Press/David C Cook

    Developed The Promised Presence from a book concept and its companion learning experience in collaboration with the publisher. Shaped the curriculum, scripts, and book into a cohesive product. Translated complex theological concepts into clear, engaging content designed for individual and group learning, with more than 2,100 people having gone through the experience.

    __

    Content Strategy · Publishing · Curriculum · Author · Script Writing · On-Camera Teaching · Media & Press

  • International Organization

    Creating an online training center that transformed content into a scalable digital learning experience, designing the curriculum, learning structure, materials, and user experience that generated more than $35,000 in monthly recurring revenue.

    __

    Instructional Design · Digital Learning · Product Development · Audience Experience

  • COMPEL Pro Training

    Developed and taught courses for emerging writers, creating the curriculum and teaching materials while equipping participants with practical frameworks for developing ideas, structuring content, and turning their expertise into teachable resources.

    __

    Course Development · Instructional Design · Teaching · Writer Development

SELECTED EDITORIAL REVIEWS

  • “In a world of hustle and pressure to do all the things, these pages provide a desperately needed guide to put comparison aside and instead pursue faith-filled dreams with purpose, patience, and intention.”

    —Jordan Lee Dooley, Wall Street Journal bestselling author of Own Your Everyday

    My Role: Author
    Book: Dream Come True
    Publisher: Harvest House Publisher

  • “Reading this vital book help you know God more personally. What’s better than that?”  

    —Dallas Jenkins, creator of The Chosen

    My Role: Author
    Book: Flash Theology
    Publisher: David C Cook

  • “This is a must-have book for anyone looking to experience God’s presence."

    — Roma Downey, Emmy®-nominated actress, producer, and New York Times bestselling author

    My Role: Author
    Book: Getting to Know God’s Voice
    Publisher: Harvest House Publisher

  • "Less of a book and more of an experience that draws you closer to God in the middle of the journey... I recommend it for anyone who wants to be more creative in their journey of faith!"

    —BarefootInGrace.com

    My Role: Author
    Book: Courageous Creative
    Publisher: Harvest House Publisher

  • "Jenny reveals the deeper things that kill our creativity, and she empowers us to become more creative along the way. Courageous Creative is a must-have book to spark your creative soul."

    —Carlos Whittaker, speaker and author of Moment Maker and Kill the Spider

    My Role: Author
    Book: Courageous Creative
    Publisher: Harvest House Publisher

BRAND & COMMUNICATIONS SELECTED CLIENTS

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BRAND & COMMUNICATIONS SELECTED CLIENTS •

Case Studies

  • Public Figure 1 (Confidential)

    Generated more than $60,000 in revenue from a $150 advertising investment. Turned a small paid-media budget into a measurable 400x+ return through strategic campaign and creative direction.

    __

    Creative Direction · Campaign Strategy · Paid Social · Digital Marketing · Audience Growth · Performance Marketing

  • Partners Relief & Development

    Generated 946 new Facebook followers in under 24 hours with a $5.15 campaign. Achieved a cost of just $0.005 per follow, turning a minimal ad investment into measurable audience growth.

    __

    Creative Direction · Campaign Strategy · Social Media · Paid Social · Audience Growth · Digital Marketing

  • Public Figure 2 (Confidential)

    Generated 20,000 new leads in one month at an average cost of just $0.78 per lead. Built an efficient acquisition strategy that scaled the email audience while maintaining a highly competitive cost per lead.

    —

    Creative Direction · Campaign Strategy · Lead Generation · Paid Social · Audience Growth · Digital Marketing

  • Redeemer Church

    Built a global social strategy across five locations while preserving the distinct voice and identity of each campus. Created a cohesive framework that strengthened the overall brand while allowing each local community to communicate authentically.

    —

    Creative Direction · Social Media Strategy · Brand Strategy · Content Strategy · Community Building

SELECTED CLIENT REVIEWS

  • "Knowing who our customers is our job…FINDING them is theirs. Yellow Chair Creatives understood our target market and used their insights and creative thinking to find these moms in economical ways for g.”

    — KIM GRAHAM-NYE, President/Co-Founder gDiapers

    My Role: Creative Director & Marketing
    Client: Consumer Products

  • "Jenny has helped us develop a design language based around our customer base and the results have been fantastic! Happy clients makes a happy company! I would HIGHLY recommend Yellow Chair Creatives to anyone looking for excellent market, branding or graphic design!"

    —Nathan Lindley, GCP CMO

    My Role: Art Director & Marketing
    Client: Publisher

  • "Her passion, conviction, and humor kept us glued to her message. She educated, equipped and empowered us to live brave and is gifted at breaking down scripture in an easy to digest, memorable way."

    — Heather Crawford, Founder of Sisters In Christ International

    My Role: Public Speaker
    Client: Faith Organization

  • "The session material fit perfectly, Jenny created a session that was unique yet also flowed really well with the other content this year. I loved getting to see Jenny spend time with the students. We always really appreciate speakers who make an effort to connect with the students, and especially those speakers who are willing to create personalized content for our events. Jenny went above and beyond in both of these aspects."

    — Hope Kimber, Student Leader, Unbound APEX Retreat, MI

    My Role: Public Speaker
    Client: Education Organization

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LEADERSHIP & ENTREPRENEURSHIP

• LEADERSHIP & ENTREPRENEURSHIP

Case Studies

  • Yellow Chair Creatives

    Built and led a six-person creative team while managing client relationships, shaping creative strategy, and directing projects. Developed the systems and processes that strengthened collaboration, clarified workflows, and kept client work moving from strategy to execution.

    __

    Creative Leadership · Team Management · Client Leadership · Creative Strategy · Project Leadership · Creative Operations

  • Volunteer Creative Team

    Co-led a 30+ person volunteer video team at a large Los Angeles church, directing the creative elements and establishing workflows that brought video, storytelling, and creative contributors together around a cohesive service experience.

    __

    Creative Leadership · Team Leadership · Creative Operations · Organizational Strategy · Team Development · Brand Consistency

  • Freedom Creatives

    Created internship and cohort programs that gave emerging creatives hands-on experience, mentorship, and opportunities to contribute to real projects, building a practical pathway for developing creative talent.

    __

    Talent Development · Mentorship · Program Development · Team Building · Creative Education · Emerging Talent

SELECTED CLIENT REVIEWS

  • "Jenny spotted issues that were not even on my radar. Her level of expertise and strategic vision is exactly what I needed at this stage in my creative journey. My questions were answered, my needs were met and I left the coaching session feeling empowered and inspired."

    — Erin Todd

    My Role: Creative Coach
    Client: Aspiring Author

  • "Jenny helped get my thoughts out of my head and onto the page with clarity, purpose, and some belly laughs along the way... Next time, I’ll start my creative process with her instead of wasting time and waiting until I feel stuck."

    — Amy Elaine Martinez

    My Role: Creative Coach
    Client: Author, former radio show host

  • "In our hour together, she defined solutions, re-worked fledgling ideas, challenged me in new ways, and handed me powerful resources— all applicable value-bearing fruit months later. You are a gem, Jenny!"

    —Kate Lemos Brown

    My Role: Creative Coach
    Client: Business, LoveWell Weddings

DIGITAL, INTERACTIVE & EMERGING TECHNOLOGY

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DIGITAL, INTERACTIVE & EMERGING TECHNOLOGY •

Case Studies

  • Blue Collar Productions · DreamWorks Animation

    Contributed to the interactive DVD experience for Bee Movie, creating interactive content and features that extended the film beyond the screen. The DVD sold an estimated 1.4 million units in its first week.

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    Interactive Media · Entertainment Content · Digital Experience · Creative Production · Studio Content

  • Author

    Developed an interactive quiz-based lead-generation funnel that captured audience insights, grew the email list, and automatically nurtured new leads through targeted email sequences.

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    Digital Strategy · Lead Generation · Interactive Experience · Email Automation · Content Strategy · Audience Growth

  • HSMC

    Built a web app in beta using AI-assisted development, leading the creative direction, product strategy, content, visual experience, and interactive features from concept through build.

    —

    Creative Direction · AI · Product Development · Digital Innovation · Interactive Experience · Emerging Technology

LET'S CREATE SOMETHING THAT MATTERS

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LET'S CREATE SOMETHING THAT MATTERS •

Drop me a message and I'll get back to you in 24 business hours