COMPELLING STORIES
Shaping ideas into stories people understand, remember, and care about.
CASE STUDY
CLIENT: Confidential
Create an accessible starting point for people exploring the Christian faith.
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10 Video
Teachings
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130+ Page
Book
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Online Course
Modules
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In Person
Groups
THE CHALLENGE
The client started with a question: How do you take an ancient text and help people understand what it means for their lives today? The idea was to use a book of the Bible as a starting point for exploring the Christian faith and turn it into a learning experience that felt approachable, practical, and relevant to everyday life.
THE STRATEGY
I developed and built a 10-module learning experience that brought together video teaching, a companion book, supporting materials, and a digital ecosystem.
The goal wasn't simply to deliver more information. It was to create a clear path from understanding to application, helping people explore complex ideas, ask better questions, reflect on what they were learning, and connect it to everyday life.
The challenge was making a rich, sometimes complex subject feel clear, personal, and engaging for the person on the other side of the screen.
I structured the experience as a progression, introducing ideas step by step rather than overwhelming participants with information. Video teaching provided the primary instruction, while the companion book gave participants a tangible resource to revisit, reflect on, and work through at their own pace.
The result was a connected learning system where the content, video, book, visuals, and digital experience all worked together rather than functioning as separate pieces.
MY ROLE
Shaped the overall curriculum strategy and learning journey
Collaborated with the client and internal team throughout development
Organized the 10-module structure and progression
Developed and refined teaching content
Translated complex ideas into clear, approachable language
Shaped the video teaching experience in the client's voice
Developed supporting content and workbook materials
Created connections between the video content and companion book
Developed temporary visuals and content treatments to clarify key ideas
Designed the participant journey across the digital experience
Built a framework that could scale beyond the original online course
Brought the content, visuals, video, and learning materials together into one cohesive experience
Turning a lot of information into a clear story that people can understand, remember, and care about.
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FRAMEWORK →
Research the subject, historical context, and themes, and identify the big ideas to build the curriculum around.
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AUDIENCE →
Understand who you're creating for and how to communicate ideas in a way that resonates with them.
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DEVELOP →
Turn information into a clear, progressive infrastructure with compelling stories while simplifying complex ideas into memorable content.
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CREATE THE EXPERIENCE
Connect words, video, and visuals into a single, cohesive experience that carries the big idea across all creative elements.
THE RESULT
The project is in its final stages of development, but the response to the initial work quickly revealed that it could become much more than a self-paced course.
As the client and their team reviewed the scripts and saw the depth and practical value of the material, the scope expanded. What began as a resource for people starting out in their faith evolved into a flexible learning framework designed to serve a much broader audience.
The content architecture created opportunities for the material to move beyond an individual online experience and into in-person groups, facilitated learning, and other formats.
The project was ultimately approved as a required curriculum for thousands of people across the organization, with the framework intentionally built for flexibility, scalability, and future adaptation.
The result is a content system that can extend well beyond its original format, giving the client a foundation they can repurpose across audiences, platforms, and potentially a global audience.
The project is still taking shape, but that shift in vision became one of its most meaningful outcomes: the content opened the door to a much bigger experience than originally imagined.
MY ROLE
Strategy · Creative Direction · Content Development · Storytelling · Ordained Minister · Learning Experience · Digital Strategy · Implementation